Hulu: The Strangest Evil Plot

Hulu claims to be here to take over the world, but they refuse to be spread in an unapproved manner.  This is completely contradictory to everything their commercial claims!  We WANT to see your shows on Boxee and other apps that allow us to break away from a browser and use, you know, a television to watch television shows.

In what way is this a bad thing?  Why do you keep trying to stop it?  I completely don't understand, other than the providers are just extremely afraid of what might happen.  I thought a larger market for your product would always be better?

Besides, some of us run a local proxy server that strips out all the ads anyway.  One of these days somebody will come up with a way to run a browser on these set top machines that performs an auto zoom on the video content, and THEN where will you be Hulu?

Update: Boxee is already around all the problems Hulu has put in the way.